A Different Approach to a Book Launch

My third book has been out since December 2016. I have not done, planned nor have I thought about planning a book launch.

This time around things are different. My book is about resilience. The title is “Bounce Back Better 10(+1) Key Steps for Building Resilience.”

It is a follow through from my first book “From Lion to Lamb A Spiritual Journey”.

The first is a memoir based on the incident that changed the course of my life through a severe injury. The third is a self-help book for anyone who has undergone some kind of difficulty and needs encouragement to move forward from that setback.

Both books have come after one act of gun violence. The theme for both books is the same, peacemaking not peace breaking.

Thus after the first book launch which was steeped in formality, planning and structure, I have decided to try a different approach with this third book.

I have put the word out on Facebook that my new book is available. I have my FB page linked to my Balboa Press website. The book is also on Amazon.

In keeping with the theme of the book, I organised an event to launch another of my projects, RARE.

RARE refers to Raising Awareness on the Ripple Effect of gun violence. RARE seeks to raise awareness on the physical, emotional, financial and spiritual effects of of one act of gun violence on the victim as well as those directly and indirectly connected with the victim.

On a deeper level, RARE promotes peacemaking and resilience building.

The launch included four different speakers for each aspect of gun violence. I spoke to pull all aspects together. I did not directly pitch my books but showed the connections between the books and the work being done.

At the event I had all three of my books on display and available for sale. Attendees received a prayer card with one of the prayers from my second book, Gently Powerful Personal Prayers for Collective Grace. Lots of refreshments were available.

 

Critical in this event was:

  1. Ensuring that everyone was clear on their role in the programme.
  2. Having my thoughts well organised before the event day, so that on the day, regardless of any physical setbacks,I was able to clearly communicate to the attendees the purpose of the event.
  3. Having people to handle the distribution of the prayer cards, the sale of the books, the thank you cards and the refreshments. Special thanks to my family and friends.
  4. Sending out much more invitations than the estimated amount of guests.
  5. Having an outline or programme of event so that the evening flowed smoothly.
  6. Outsourcing the refreshments. I already had enough to do without having to worry about preparing refreshments.
  7. Having a good, experienced host for the evening, who was able to hold the fort and bring harmony among the speakers.

There is more but I will leave that for another post.

So a book can be promoted without directly promoting it in a classy way (not that I think I am classy).

Feel free to ask me anything about launching your book.

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